While traditional marketing focuses on what we see and hear, sensory marketing creates a multi-dimensional experience, a world where the brand can be "felt" completely. Let's join Pazlaris to explore how master brands use this strategy to conquer us at the subconscious level.

Consumer psychology: The decoy effect, anchoring effect & FOMO: Welcome to the fascinating world of behavioral psychology. You aren't weak-willed; your brain is simply reacting exactly as master marketers want it to.