Welcome to Pazlaris, the insight and inspiration hub from PazBrand.com. Just as travelers have looked to the North Star for direction, Pazlaris is your reliable guide in AI era - The ever-evolving landscape of branding and digital marketing.
A beautiful interface (UI) can attract users, but only a great experience (UX) can retain them. This article will dive deep into 3 golden rules in UI/UX design principles, helping you create products that are not just beautiful but also effective, directly impacting user satisfaction and your business goals.
Interior Branding – the art of using interior design to convey a brand's story, personality, and core values. It goes beyond loud signage to create a multi-sensory experience, a space that has the ability to "tell a story" and imprint itself on the customer's mind naturally and subtly.
In the digital age, when carts and checkouts are just a click apart, when does a customer truly "touch" your brand? It’s the moment they hold the package in their hands and begin the "unboxing" process. More than just receiving a product, unboxing has become a ritual. It’s a cultural phenomenon shared by millions on TikTok and Instagram. For e-commerce brands, this is no longer a mere packaging cost; it has become the most critical marketing touchpoint—a stage for you to shin