Oxford has officially named "Rage Bait" as the word of the year for 2025. It is neither AI nor the Metaverse, nor any flashy technology term. The keyword defining 2025 is a term that describes the dark side of behavioral psychology on social media. As marketers and brand builders, how should we view this event? Is it an "opportunity" to hack engagement, or a warning about the decline of user experience? 1. "Rage Bait" - When Negativity is Favored by the Algorithm Simply put,