While traditional marketing focuses on what we see and hear, sensory marketing creates a multi-dimensional experience, a world where the brand can be "felt" completely. Let's join Pazlaris to explore how master brands use this strategy to conquer us at the subconscious level.

For Gen Z, the generation that grew up with social media and digital content, Shoppertainment isn't the future; it is the present. Brands cannot afford to stay out of this game. Let's join Pazlaris to decode why this format has such a strange allure and how your brand can effectively "catch the trend."

Consumer psychology: The decoy effect, anchoring effect & FOMO: Welcome to the fascinating world of behavioral psychology. You aren't weak-willed; your brain is simply reacting exactly as master marketers want it to.