Oxford has officially named "Rage Bait" as the word of the year for 2025. It is neither AI nor the Metaverse, nor any flashy technology term. The keyword defining 2025 is a term that describes the dark side of behavioral psychology on social media. As marketers and brand builders, how should we view this event? Is it an "opportunity" to hack engagement, or a warning about the decline of user experience? 1. "Rage Bait" - When Negativity is Favored by the Algorithm Simply put,

For Gen Z, the generation that grew up with social media and digital content, Shoppertainment isn't the future; it is the present. Brands cannot afford to stay out of this game. Let's join Pazlaris to decode why this format has such a strange allure and how your brand can effectively "catch the trend."

A beautiful interface (UI) can attract users, but only a great experience (UX) can retain them. This article will dive deep into 3 golden rules in UI/UX design principles, helping you create products that are not just beautiful but also effective, directly impacting user satisfaction and your business goals.

Consumer psychology: The decoy effect, anchoring effect & FOMO: Welcome to the fascinating world of behavioral psychology. You aren't weak-willed; your brain is simply reacting exactly as master marketers want it to.

Welcome to the era of AI-driven personalization. It's the core technology behind most of our digital experiences, from the movies Netflix suggests to you, to the Shopee products that "know" what you need. It promises to deliver the right message, to the right person, at the right time.