Oxford has officially named "Rage Bait" as the word of the year for 2025. It is neither AI nor the Metaverse, nor any flashy technology term. The keyword defining 2025 is a term that describes the dark side of behavioral psychology on social media. As marketers and brand builders, how should we view this event? Is it an "opportunity" to hack engagement, or a warning about the decline of user experience? 1. "Rage Bait" - When Negativity is Favored by the Algorithm Simply put,

While traditional marketing focuses on what we see and hear, sensory marketing creates a multi-dimensional experience, a world where the brand can be "felt" completely. Let's join Pazlaris to explore how master brands use this strategy to conquer us at the subconscious level.

Consumer psychology: The decoy effect, anchoring effect & FOMO: Welcome to the fascinating world of behavioral psychology. You aren't weak-willed; your brain is simply reacting exactly as master marketers want it to.

Welcome to the era of AI-driven personalization. It's the core technology behind most of our digital experiences, from the movies Netflix suggests to you, to the Shopee products that "know" what you need. It promises to deliver the right message, to the right person, at the right time.