For Gen Z, the generation that grew up with social media and digital content, Shoppertainment isn't the future; it is the present. Brands cannot afford to stay out of this game. Let's join Pazlaris to decode why this format has such a strange allure and how your brand can effectively "catch the trend."

Consumer psychology: The decoy effect, anchoring effect & FOMO: Welcome to the fascinating world of behavioral psychology. You aren't weak-willed; your brain is simply reacting exactly as master marketers want it to.

Welcome to the era of AI-driven personalization. It's the core technology behind most of our digital experiences, from the movies Netflix suggests to you, to the Shopee products that "know" what you need. It promises to deliver the right message, to the right person, at the right time.